With a 12-year background in communications, Thessa Mooij launched Silversalt PR out of studio 4D in Brooklyn’s St Marks Lofts in 2008. Since then, Silversalt PR has built up an excellent track record providing publicity services in all stages of a film’s life span: unit publicity, festival premieres, theatrical and VoD releases. The company has also handled publicity for festivals such as IDFA, the Helsinki International Film Festival and the Dialogue of Cultures International Festival.
Silversalt PR has represented award-winning films at Sundance, Tribeca, Berlin, Cannes, Venice and Toronto. Thessa had the honor of working with world-class filmmakers and talent such as Spike Lee, Michael Imperioli, Rutger Hauer, Fridrik Thor Fridriksson, Lech Majewski, and Claudia Llosa. The company also handles North American theatrical releases, unit publicity and awards campaigns. Click here for an overview of Silversalt PR’s portfolio.
With an associate degree in Russian and a Master of Arts degree in Italian, Thessa Mooij began her career as journalist, covering a wide range of subjects for Dutch and English-language publications (Hollywood Reporter, Billboard, Screen International). Because she is familiar with the way in which journalists work and which angles they tend to look for, she has built up a large network of excellent media contacts.
As editor in the Corporate Communications department at Philips Electronics in Amsterdam, Thessa dealt with executives at all levels, from all over the world. She worked closely together with outside consultancy firms, graphic designers and photographers in ensuring consistency of the publication’s editorial concept.
After moving to London in 2000, Thessa worked for the Goethe-Institut as a cultural program office. She increased the visibility of German cinema in the UK by working together with festivals (London, Edinburgh), major venues (Barbican, ICA, Curzon Soho) and establishing a network of key media, such as The Times, Time Out, The Economist and BBC Radio London.
Following a relocation to New York in 2003, Thessa joined the New York Goethe-Institute, she was involved in creating a new corporate brand. The Dutch Consulate-General commissioned her to write a government report about American film schools. In 2004, New York’s School of Visual Arts asked her to create and teach a Film Criticism course for undergraduate students.,