With a 12-year background in communications, Thessa Mooij launched Silversalt PR out of studio 4D in Brooklyn's St Marks Lofts.
Thessa started out as journalist, covering a wide range of subjects for Dutch and English-language publications (Hollywood Reporter, Billboard, Screen International). Because she is familiar with the way in which journalists work and which angles they tend to look for, she has built up a large network of excellent media contacts.
As editor in the Corporate Communications department at Philips Electronics in Amsterdam, Thessa dealt with executives at all levels, from all over the world. She worked closely together with outside consultancy firms, graphic designers and photographers in ensuring consistency of the publication's editorial concept.
After moving to London in 2000, Thessa worked for the Goethe-Institut as a cultural program office. She increased the visibility of German cinema in the UK by working together with festivals (London, Edinburgh), major venues (Barbican, ICA, Curzon Soho) and establishing a network of key media, such as The Times, Time Out, The Economist and BBC Radio London.
Following a relocation to New York in 2003, Thessa joined the New York Goethe-Institute, she was involved in creating a new corporate brand. The Dutch Consulate-General commissioned her to write a government report about American film schools. In 2004, New York's School of Visual Arts asked her to create and teach a Film Criticism course for undergraduate students.
With an associate degree in Russian and a Master of Arts degree in Italian, she has provided translating, subtitling and interpreting services for clients in New York, Los Angeles and Europe.
After starting Silversalt PR in 2008, Thessa has created and executed publicity strategies for film premieres in New York, Berlin, Cannes, Venice and Toronto. In 2010, Silversalt PR handled the Oscar campaign for Iceland's candidate for Best Foreign Language Film, MAMMA GOGO by Fridrik Thor Fridriksson. A year later, the company expanded its services to include unit publicity on MYN BALA (Akan Satayev), Kazakhstan's Oscar entry in 2012, for which Thessa Mooij also served as a co-producer of the film, advising the producers on festival and sales strategies.